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- Phân loại: 658.403
- Tác giả: William G. Zikmund
- Thông tin XB: Ohio: Cengage
- Mô tả vật lý: 748 p., 26 cm.
- Tóm tắt: This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
- Từ khóa: Trao truyền tri thức; Lưu Thị Bích Hạnh; Research; Management; Marketing; Finance,; Accounting; Research methods
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- 374
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