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- Tác giả: Anthony Rampling
- Thông tin XB: Los Angeles: Tritech Digital Media, 2018
- Mô tả vật lý: 540 p.
- Tóm tắt: Part One: Introduction to International Business; Part Two: The Global Context of Multinational Competitive Strategy; Part Three: The Institutional and Cultural Context of Multinational Competitive Strategy; Part Four: Multinational Operational and Functional Strategies; Part Five: Ethical Management in the International Context.
- Từ khóa: Management; Multinational Operational; The Global Context; International Business; F-01-INB-00
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