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- Tác giả: Kenneth C. Laudon, Carol Guercio Traver
- Thông tin XB: Pearson, 2022
- Mô tả vật lý: 910
- Tóm tắt: This book provides a comprehensive and up-to-date overview of modern e-commerce. It explains the relationship between business, technology, and society in the digital economy. Real-world examples from companies like Amazon, Google, and Facebook illustrate current e-commerce trends and practices.The book also discusses important issues such as fintech, privacy, cyberwar, online taxes, and social mobile marketing.
- Từ khóa: E-commerce; Digital Marketing; Financial Technology
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