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- Tác giả: David Jobber
- Thông tin XB: McGraw-Hill Education, 2024
- Mô tả vật lý: 636
- Tóm tắt: Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice.
- Từ khóa: Marketing; Principles of Marketing; Practice of Marketing
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